A few months ago, when I was walking in Yerevan streets window-shopping and having fun wearing some crazy stuff at the shops I happened to notice a cute thing in "River Ireland" which I first couldn't even identify clearly.When I wore it I was like a little funny bear with little cute ears:)
That was something. After a while, strolling around the internet I found out that those cute things are called SPIRITHOODS, and are considered to be one of the weirdest fashion accessories ever!!"Like a pheromone that you wear on your head" is the description offered by 33-year-old Ashley Haber, one of the four young men who design and sell these Spirit Hoods. In addition to wolf, they come in owl, leopard, bear and panda. They're weird, but against all odds, they have caught on.
How does this happen? How does something utterly bizarre become popular, and how do four 20- and 30-something men with little knowledge of the fashion industry become kings of a fashion niche? The answers reveal something about fashion and marketing — and the zaniness of L.A.
Regarding me, I got mine, a sweet polar bear spirithood, as a New Year's present.
Cute ain't it!